Senior Performance Marketing Manager (Maternity Cover)

TL;DR

Senior Performance Marketing Manager (Maternity Cover): Lead digital acquisition strategy for a mobile-first car insurance app with an accent on paid channels, ASO, and creative testing. Focus on optimizing campaigns for efficient CAC, app store performance, and funnel improvements through data-driven experiments.

Location: Hybrid - flexible WFH, required to come into London office a couple of times a month for team strategy days and socials

Salary: £60,000 to £68,000 - fixed term PAYE

Company

Building flexible car insurance products with fast tech; first to sell hourly insurance via app in UK since 2016; team of 100 passionate about customer problems.

What you will do

• Develop and oversee digital acquisition strategy, managing budgets across channels for strong ROI and efficient CAC
• Own App Store advertising, Paid Social, Search, Display strategies, and ASO for App Store and Play Store
• Drive digital creative testing, A/B experiments, and new channel tests to improve messaging and growth
• Collaborate with data science team for customer insights, funnel optimization, and implementing performance models
• Manage web-app reporting, landing page improvements, tracking accuracy, and weekly performance reporting

Requirements

• Strong experience with mobile-first products and web-to-app user acquisition
• Proven performance marketing for major brands with profitable paid acquisition examples
• Strong knowledge of ASO and running paid campaigns on Social/Search channels
• Experience with A/B and multivariate experiments
• Balance of creative/analytical thinking, exceptional communication, can-do attitude for multiple projects

Culture & Benefits

• Very flexible hybrid WFH with 4-day work week (Fridays off)
• 21 days holiday + public holidays (prorated for 4DWW), rising yearly; enhanced parental leave
• Private medical insurance (Bupa), mental health/coaching support (Oliva), wellbeing/WFH budgets
• Professional development budget, tech equipment provided, cycle to work, volunteer day
• Quarterly socials/events, referral bonuses, perks/discounts, £100/month hirify.global insurance credit

Hiring process

• Initial 30min chat with Performance Marketing Director
• 90min technical interview with Director, PM Lead, CMO
• 1hr values interview with team members; 20min founders chat