App Marketing Manager

TL;DR

App Marketing Manager: Lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth with an accent on lifecycle campaigns across push, email, and in-app messaging. Focus on owning the app conversion funnel, developing loyalty initiatives, running A/B tests, and using analytics to identify growth opportunities.

Location: Remote First | Reading office 1 day per week

Salary: £65,000 – £75,000

Company

Globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion with cutting-edge connected technology.

What you will do

• Own the full app conversion funnel from onboarding through to paid subscription
• Build and optimise lifecycle campaigns across push, email, and in-app messaging
• Develop loyalty and retention initiatives that increase engagement and reduce churn
• Run A/B and multivariate testing across messaging, incentives, and user journeys
• Use analytics and cohort data to identify growth opportunities and improve performance
• Work closely with Product, Design, and Engineering teams to shape user journeys and optimise onboarding

Requirements

• 5+ years’ experience in app marketing, CRM, or growth-focused mobile roles
• Strong knowledge of subscription models, conversion optimisation, and retention strategy
• Experience using app analytics, segmentation tools, and experimentation frameworks
• Ability to work cross-functionally with Product, Design, and Engineering teams
• Excellent communication skills with confidence presenting insights to senior stakeholders

Culture & Benefits

• Remote first with Reading office 1 day per week
• Committed to equal opportunity and a discrimination-free working environment
• Opportunity to influence growth at a pivotal stage with a fast-scaling app product