Senior Manager of Vertical Marketing - Backcountry

TL;DR

Senior Manager of Vertical Marketing (Backcountry): Lead full-funnel growth strategy for the Backcountry app with an accent on non-traditional growth levers, rapid experimentation, and AI-supported analysis. Focus on channel management, product positioning, cross-functional collaboration, and data-driven optimization of user acquisition, retention, and revenue.

Location: Remote US distributed workforce across multiple US locations (MT, TX, NC, CO, MN, OR, UT, WA). Permanent US work authorization is required. Ability to travel quarterly, potentially monthly, to corporate offices or Basecamps.

Salary: $120,000 - $170,000

Company

High-growth tech company building apps that optimize outdoor experiences for hunting, offroading, backcountry, and fishing.

What you will do

• Own full-funnel growth strategy for hirify.global Backcountry, driving user acquisition, activation, retention, and revenue through experimentation and channel management.
• Develop high-velocity experimentation roadmap using AI for analysis, testing new levers across influencer marketing, partnerships, paid media, social, PR, and events.
• Lead and mentor a small marketing team, setting goals, providing feedback, and managing resources.
• Collaborate with GM, Product Manager, CMO, and cross-functional teams to position the product and accelerate growth.
• Leverage data and AI insights to own KPIs like trials, conversions, retention, renewals; analyze LTV:CAC, ARPU, ARR.
• Communicate performance and strategies to stakeholders using clear narratives from complex analysis.

Requirements

• 7+ years of growth marketing experience
• Results-oriented entrepreneurial mindset
• Bachelor’s degree or equivalent
• Permanent US work authorization
• Ability to travel monthly for multiple days to US offices or Basecamps
• Demonstrate company values

Nice to have

• Experience in startup and growth-stage environments
• Outdoor industry experience

Culture & Benefits

• Thriving distributed workforce with regular in-person connection events.
• Comprehensive health benefits including no-monthly-cost medical plan.
• Parental leave: 5 or 13 weeks fully paid.
• 401k matching: 100% for first 3%, 50% from 3-5%.
• Flexible time away: PTO, STO, VTO, quiet weeks, floating holidays.
• Outdoor adventures, industry perks, “Get Out, Get Active” funds.