Head of Programmatic Sales (AdTech)

TL;DR

Head of Programmatic Sales (AdTech): Building GTM strategy and motion for activating unique audience and inventory through direct programmatic demand with an accent on partnerships with DSPs, agencies, and innovative solutions. Focus on scaling revenue performance, leading high-performing team, and developing data-driven programmatic offerings.

Remote within the US

$109,500–$221,000 (tiered by US location) plus sales target bonus, equity, and benefits

Company

hirify.global is a category-leading mobile app and devices provider for location sharing, safe driver reports, crash detection, and family protection, serving 95.8M monthly active users across 180+ countries with 500+ remote-first employees.

What you will do

• Develop programmatic vision and strategy across private marketplaces, curated supply, programmatic guaranteed, and emerging channels like retail media.
• Own programmatic revenue performance, establish pricing frameworks, expand DSP and agency relationships, and optimize via data insights.
• Build, mentor, and scale a high-performing programmatic sales team with clear career pathways.
• Serve as executive contact for key partners, represent at industry events, and build capabilities in identity, measurement, and data activation.
• Collaborate cross-functionally with Product, Engineering, Sales, Data Science, and Privacy teams to influence roadmap and ensure responsible practices.
• Establish performance KPIs, reporting, and champion innovations in programmatic technology, targeting, and privacy.

Requirements

• 12+ years of experience in programmatic advertising or adtech, with significant leadership experience.
• Deep expertise across programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising.
• Proven track record of scaling programmatic revenue and building high-performing teams.
• Strong strategic mindset to translate market dynamics into business plans.
• Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations.
• Excellent executive communication, analytical skills, and passion for digital advertising innovation.

Culture & Benefits

• Remote-first environment with flexible PTO, 13 company-wide days off, winter/summer shutdowns.
• Competitive pay, 100% paid medical/dental/vision/life/disability insurance, 401(k) matching.
• Mental wellness program, EAP, learning & development, equipment reimbursement.
• Free hirify.global Platinum membership and Tile products.
• Values: Be a Good Person, Be Direct With Respect, Members Before Metrics, High Intensity High Impact.