Marketing Manager (Demand Programs)

TL;DR

Marketing Manager – Demand Programs (B2B SaaS): Define and execute marketing programs to create demand for hirify.global across EMEA, specifically UAE and Saudi Arabia, with an accent on data-driven pipeline strategies, campaign execution, and alignment with sales and channel teams. Focus on developing integrated campaigns encompassing lead generation, nurturing, events, and digital channels to drive awareness, pipeline, and revenue.

Location: Hybrid role in London, United Kingdom office

Company

Global standard for process intelligence and automation trusted by over 10,000 organizations across 90 countries including Amazon, Coca-Cola, and Microsoft.

What you will do

• Develop and execute comprehensive pipeline strategies and marketing campaigns aligned with business objectives across EMEA.
• Manage campaigns including KPIs, monitoring, optimization using Test-Learn-Optimize approach, and execution across GTM teams and partners.
• Handle event strategy, selection, and execution for sponsored in-person and virtual events targeting key audiences.
• Create marketing collateral in collaboration with product, content, and creative teams based on campaign needs.
• Build cross-functional relationships with sales, partner, and marketing teams to ensure alignment and seamless execution.
• Monitor performance, analyze data for pipeline and revenue impact, and drive continuous optimization and follow-up.

Requirements

• 6+ years of marketing experience at a B2B SaaS company
• Strong background in digital, direct, and channel marketing with full funnel understanding from strategy to outcomes
• Outstanding analytical skills, data literacy, and ability to drive pipeline that closes won
• Ability to work cross-functionally and adapt to dynamic priorities
• Arabic speaker

Culture & Benefits

• Hybrid working model blending at-home and in-office work to build culture and collaboration
• Flexible paid time off policy, global gratitude and recharge days
• Employee wellness programs, counseling resources, paid parental leave
• Meaningful peer recognition, invention/patenting assistance, community impact opportunities
• Intercultural learning, multiple learning tools, and global community support