Demand Generation Marketing Manager (Fintech)

TL;DR

Demand Generation Marketing Manager (Fintech): Collaborating with GTM teams to develop and execute multichannel demand generation strategies driving awareness, pipeline, and revenue growth with an accent on targeting sophisticated B2B audiences in venture capital and private equity. Focus on optimizing campaigns through data-driven testing, cross-functional alignment, and content tailored to customer decision journeys.

London, England

Company

hirify.global provides software and services for venture capital, private equity, and private credit, supporting 65,000+ companies and 9,000+ funds with $185B in assets under management.

What you will do

• Develop and execute annual/quarterly demand generation plans aligned with GTM teams, setting clear KPIs and optimizing based on performance data.
• Coordinate cross-functional campaigns leveraging insights from sales, product, and customer teams for targeted messaging and content.
• Produce mid- to bottom-funnel assets like case studies, webinars, and nurture emails, and optimize landing pages and digital conversion points.
• Activate content on social networks and partner with product marketing on messaging for new features.
• Plan geo-targeted events in key hubs like New York, San Francisco, and London, driving promotion, attendance, and follow-up for pipeline acceleration.

Requirements

• Exceptional relationship management with GTM stakeholders and executive leaders.
• 6+ years in GTM, demand generation, field marketing, or ABM, preferably in fintech, SaaS, or financial services.
• Proven track record in multi-channel, data-driven campaigns for complex B2B solutions.
• Strong communication, project management, and prioritization in fast-paced environments.
• BA required; experience with institutional investors or financial stakeholders desirable.

Culture & Benefits

• Work in a fast-paced, iterative environment with cross-functional collaboration across marketing, sales, product, and customer success.
• Join the Integrated Marketing team reporting to the Director of Demand Generation and Field Marketing.
• Opportunity to shape private market infrastructure as part of a recognized innovative company.