Digital Marketing Manager

TL;DR

Digital Marketing Manager (AI-driven): Own end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn with an accent on optimization, AI-assisted reporting, and client insights. Focus on media planning, CRM automation with agentic AI, and cross-functional collaboration for EdTech SaaS growth.

Location: Remote from US Eastern, Central, Mountain, or Pacific time zones only. Not open to applicants residing in or based in California or New York.

Company

EdTech SaaS provider specializing in instructional design and online program management.

What you will do

• Manage paid media campaigns end-to-end across Google Ads, Meta Ads Manager, and LinkedIn, including build-out, optimization, and reporting with AI tools.
• Contribute to media planning, attribution analysis, and channel expansion strategies aligned with client goals.
• Build and maintain CRM workflows and marketing automation with agentic and generative AI for lead management.
• Engage clients with data-backed insights in reviews and check-ins, translating performance into actionable recommendations.
• Collaborate with SaaS, instructional design, OPM, and marketing teams to align efforts with business objectives.

Requirements

• Located in US Eastern, Central, Mountain, or Pacific time zones; not California or New York.
• Hands-on experience managing Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager campaigns independently.
• Experience with CRM (HubSpot, Salesforce) and building automated workflows in marketing automation platforms.
• Active daily use of agentic and generative AI as core to digital marketing work.
• Strong analytical skills for data pulling, reporting, and decision-making.
• Clear communication of insights to marketing and non-marketing audiences.

Nice to have

• Background in mathematics, statistics, psychology, or sociology.
• Experience in higher education, EdTech, or complex B2B/B2B2C environments.
• Designing CRM workflows with embedded agentic AI.
• Track record of confident client/executive presentations without jargon.
• Curiosity and testing of emerging digital marketing trends.

Culture & Benefits

• Startup-minded environment with full autonomy, ownership, and visibility into business decisions.
• Hands-on, analytically driven role at strategy-execution intersection.
• Equal opportunity employer committed to inclusive environment based on qualifications.