Performance Creative Strategist, Paid Social (DTC)

TL;DR

Performance Creative Strategist, Paid Social (DTC): Own creative strategy for DTC clients by writing direct response ad scripts, briefs, and shot lists for Meta and TikTok acquisition campaigns with an accent on brand voice, customer psychology, and performance data. Analyze weekly metrics like hook rates, CTR, ROAS to diagnose issues, build iteration roadmaps, and develop testing frameworks. Focus on identifying trends, leveraging AI tools for scripting, and scaling profitable customer acquisition through data-backed creative decisions.

Location: Fully remote. Candidates must be able to work standard business hours (9:00 AM–5:00 PM) in ET, CT, MT, or PT time zones.

Company

Performance-driven digital growth agency built for direct-to-consumer brands, specializing in ad creative for Meta, TikTok, and paid social platforms using real performance data.

What you will do

• Own creative strategy for DTC client portfolio, mastering brand voice, positioning, psychology, and competition to inform precise briefs
• Write direct response scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ads optimized for Meta and TikTok
• Analyze weekly ad performance data (hook rates, thumbstop, CTR, CVR, CPA, ROAS) to identify winners, diagnose issues, and plan iterations
• Develop and present creative testing frameworks with hypotheses and data-backed execution
• Conduct social listening, competitor audits, and trend analysis to find content gaps and opportunities
• Collaborate with designers/editors, manage client feedback, and report performance insights weekly

Requirements

• 2+ years hands-on experience writing direct response ad creative (scripts, briefs, copy) for DTC paid social acquisition campaigns
• Demonstrated ability to analyze ad performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate into creative strategies
• Deep knowledge of Meta Ads (Facebook & Instagram) performance, algorithms, formats, and placements
• Strong direct response copywriting: hooks, offers, CTAs, urgency, social proof, storytelling
• Experience with UGC-style scripts, talent direction, and shot-by-shot breakdowns
• Familiarity with TikTok ad creative and trends

Nice to have

• Agency-side experience with multiple DTC clients
• Hands-on use of AI tools (Claude, ChatGPT) for creative workflows
• Exposure to media buying or collaboration with buyers
• Knowledge of creative analytics tools like Motion
• Experience with Asana, Slack, and design best practices for QA

Culture & Benefits

• Health, Dental & Vision fully covered + 401K matching
• 15 days PTO (prorated) + 11+ paid holidays
• Wellness credit benefits
• Diverse, forward-thinking environment valuing freedom, responsibility, and impact
• Exciting career growth opportunities