Sr. Field Marketing Specialist

TL;DR

Sr. Field Marketing Specialist (Canada): Develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns across Canada with an accent on pipeline generation, sales alignment, and regional events. Focus on driving awareness, engagement, and account growth for new and existing customers through data-driven, customized initiatives.

Location: Remote from Toronto, Montreal, Ottawa, or anywhere in Canada

Salary: $111,500

Company

hirify.global is a cybersecurity company focused on identity management solutions.

What you will do

• Develop and execute integrated marketing and account-based plans aligned with sales priorities to generate pipeline.
• Partner with regional sales leadership, track performance, and provide optimization insights.
• Plan and manage events, conferences, webinars, roundtables, and workshops.
• Drive customized campaigns for key accounts using data, insights, and buyer personas.
• Collaborate with product marketing, demand gen, and partners on targeting, messaging, and content.
• Manage budgets, ROI, and metrics for regional programs.

Requirements

• 5-7 years of integrated B2B marketing experience, preferably in Canada field marketing
• Proven success in field campaigns, events, and demand generation.
• Fluent in English and French Canadian (written, oral, business)
• Experience with business and cultural dynamics across all Canada provinces
• Strong analytical, project management, and communication skills.
• Familiarity with Salesforce, Marketo, 6Sense, Gemini, Tableau.
• Proficiency in AI tools for marketing efficiency.
• Ability to travel regionally 15-25%

Culture & Benefits

• Health and wellness: medical, dental, vision insurance.
• Disability coverage: short-term and long-term.
• Life insurance and AD&D for employees, spouse, children.
• Time off: paid holidays, sick leave.
• Employee Assistance Program (EAP) and care counselors.
• Potential corporate bonus, commission, equity participation.

Hiring process

• Structured onboarding: first 30 days team integration and training; 60 days regional analysis; 90 days marketing plan development.
• Success measured by pipeline impact, regional KPIs, and ROI.