Sr. Marketing Manager (Medtech)

TL;DR

Sr. Marketing Manager (Medtech): Leading strategy planning and execution of multi-channel B2B marketing campaigns for a SaaS healthcare platform with an accent on product demand generation and agency management. Focus on developing account-based marketing strategies, optimizing customer journeys via marketing automation, and utilizing data-driven insights to drive growth.

Location: Remote or Mississauga, must be based in Canada

Salary: $113,000 – $126,000 CAD

Company

Leading health tech company specializing in long-term and post-acute care software for over 30,000 provider organizations.

What you will do

• Develop and execute high-impact multi-touch B2B campaigns across paid ads, email, social, and onsite channels.
• Own the agency of record strategy, including budget management, channel mix, and performance analysis.
• Optimize the customer journey using marketing automation to improve lead quality and visibility.
• Collaborate with Product Managers and senior business leaders to align marketing activity with strategic goals.
• Lead the development of comprehensive account-based marketing (ABM) strategies.
• Analyze data reports and dashboards to monitor campaign results and optimize strategic decision-making.

Requirements

• 6+ years of B2B marketing experience.
• Proven track record of scaling cross-functional marketing programs from concept to completion.
• Experience with Salesforce or Excel for advanced data manipulation (macros, pivot tables).
• Success in developing and executing account-based marketing campaigns to drive revenue.
• Experience presenting strategic initiatives to executive-level stakeholders.
• Eligibility to work in Canada is required.

Nice to have

• Experience in healthcare technology (Medtech).
• Proficiency in paid search and paid social channels.
• Experience managing external agencies and partners for program execution.
• Experience handling large datasets including customer segments and online metrics.

Culture & Benefits

• Founder-led, privately held environment that encourages innovation and pushing boundaries.
• Flexibility with remote work options or office attendance in Mississauga.
• Culture of AI empowerment, integrating AI tools to enhance creativity and productivity.
• Recognized as one of Canada's Most Admired Corporate Cultures.
• Strong investment in R&D to ensure lasting impact on healthcare.