Vertical Director, Marketing, Automotive (Automotive SaaS)

TL;DR

Vertical Director, Marketing, Automotive (SaaS): Own full GTM motion - brand, demand generation, customer marketing, upsell - across automotive SaaS portfolio with an accent on pipeline generation, revenue expansion, and customer retention. Focus on designing demand gen campaigns, building customer marketing programs, scaling martech stack with AI tools, and shaping brand narratives for automotive buyers.

Location: Remote (US)

Company

Leading provider of vertical software and embedded payments technology for small and medium-sized businesses across industries, with over 1,900 employees.

What you will do

• Define and lead marketing strategy across all automotive SaaS products, balancing brand consistency and segment needs.
• Drive pipeline and revenue growth through demand generation campaigns, sales alignment, and leveraging intent data/AI tools.
• Build customer marketing motions for retention, expansion, and advocacy, partnering with Customer Success.
• Establish scalable marketing operations, reporting, and KPIs connecting activity to business outcomes.
• Shape brand narratives and content strategy to build credibility in automotive market.
• Partner cross-functionally with Sales, Product, and Customer Success leadership.

Requirements

• 7–10+ years B2B marketing in SaaS/software
• Proven track record driving pipeline/revenue at high-growth B2B SaaS startup (Series B–C)
• Experience leading marketing across multiple products/business units
• Expertise in demand gen, customer marketing, brand, product marketing
• Strong knowledge of AI-powered marketing tools and martech (HubSpot, 6sense, Clay)
• Experience managing direct reports in lean environment

Nice to have

• Background in automotive, automotive SaaS, or adjacent vertical software

Culture & Benefits

• Inclusive workplace valuing diversity of thought, experience, and background
• Equal Opportunity employer
• Forward-thinking company focused on innovation, growth, and client success