Head of Marketing (AI SaaS)

TL;DR

Head of Marketing (AI SaaS): Lead marketing transformation for AI-native B2B content platform, owning demand generation, product marketing, customer marketing, and brand with an accent on AI-powered workflows, revenue attribution, and GTM optimization. Focus on building diversified pipeline programs, evolving product positioning in AI/MarTech ecosystem, and driving expansion through data-driven campaigns.

Location: Hybrid in Amsterdam (3 days/week in office, commuting covered for longer distances)

Company

Fast-growing B2B SaaS platform evolving to AI-native content creation for 1,200+ global enterprise brands, based in Amsterdam and New York.

What you will do

• Own demand generation across inbound/outbound channels, managing CAC, pipeline velocity, multi-touch attribution, and A/B testing programs.
• Lead product marketing: evolve messaging for AI capabilities, GTM for releases, positioning, and partnerships in AI/MarTech.
• Build AI-native customer marketing for adoption, expansion, retention, and churn reduction using lifecycle data.
• Shape brand as product extension: website, content, events, social; develop executive thought leadership and organic LinkedIn for pipeline.
• Partner cross-functionally with Sales, RevOps, Finance, Product, and CS on funnel, budgets, and strategy.

Requirements

• 8+ years B2B SaaS marketing, 4+ in senior leadership owning multiple functions
• Demand gen expertise: channel mix, ROAS, attribution; A/B experimentation discipline.
• Customer marketing: segmented campaigns tied to revenue; product marketing: messaging, launches.
• AI-native mindset for marketing ops; brand connecting to product value; organic social/LinkedIn success.
• Fluency in martech (HubSpot/Marketo, Salesforce); strong communication for exec reporting.
• Proven revenue impact; comfortable as public face; cross-functional partnership.

Nice to have

• Experience at content/digital experience/MarTech platforms.
• Mid-market and enterprise sales motions.
• AI agent outputs from sales/CS for marketing.
• AI/MarTech ecosystem network.

Culture & Benefits

• Hybrid: 3 office days in Amsterdam + WFH allowance; commuting covered (train >45min within €400).
• 25 holidays + floating holidays, special days off, pension contribution.
• €500 annual learning budget; fitness €25/month; bike lease; mental health support; volunteer day.
• Office lunch 2x/week; work abroad up to 3 weeks 2x/year; employee recognition.