Insights Lead Analyst

TL;DR

Insights Lead Analyst (Marketing Analytics): Create and lead the analytics strategy for client accounts by turning business objectives, media strategy, and cross-channel performance data into measurement plans, learning agendas, and actionable recommendations. Focus on connecting data across channels, delivering clear insights, and translating analytics into practical marketing decisions.

Location: USA - 100% Remote

Salary: $105,000 - $125,000

Company

Largest independent full-funnel marketing agency in the U.S. across key media channels, managing $4 billion in digital media with proprietary technology for growth optimization.

What you will do

• Create and lead analytics strategy for accounts, including learning agendas, testing plans, and analysis roadmaps tied to client business and media goals.
• Anticipate measurement approaches for media effectiveness, tactical performance, and channel expansion.
• Deliver clear, actionable insights from cross-channel data to support client and internal decisions.
• Use BI tools and dashboards like Bliss Point for insight generation and client storytelling.
• Lead development of analytical solutions such as segmentation, campaign evaluations, and custom reporting.
• Collaborate with media, strategy, and analytics teams to integrate measurement into planning and optimization.

Requirements

• 5–7 years in marketing analytics roles with client-facing experience
• Experience building learning agendas, testing roadmaps, and measurement recommendations.
• Strong BI skills in Tableau, Power BI or similar.
• Familiarity with data environments like Snowflake, Redshift.
• Strong SQL proficiency for data querying and analysis
• Understanding of statistics, testing, and analytical methods; advanced Excel/Google Sheets and PowerPoint skills.
• Excellent data storytelling, business judgment, and communication skills.

Nice to have

• Practical experience with R and/or Python for advanced analysis.

Culture & Benefits

• Unlimited PTO plus 20 paid holidays for work-life balance.
• Comprehensive healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: 401(k) match up to 4% of contributions.
• Perks: Fringe, Forma, unlimited telemedicine/teletherapy, equity, Thankful giving.
• Parental leave: 16 weeks 100% paid for birthing parents, 12 weeks for partners.
• Learning: On-demand resources, mentorship, leadership development programs.