Director of Patient Marketing (Pharmaceuticals)

TL;DR

Director of Patient Marketing (Pharmaceuticals): Leading the development of a multi-channel patient media strategy to educate and support patients throughout their journey with an accent on blending patient insights with data analytics. Focus on designing branded and unbranded initiatives, optimizing campaign performance, and accelerating brand growth.

Location: Hybrid based out of the Bridgewater, NJ office

Salary: $177,000–$242,000 Annual

Company

A global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases.

What you will do

• Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
• Lead the strategy and execution of a multi-channel media plan across TV, digital, and social platforms.
• Develop, deploy, and optimize unbranded and branded communications and media assets for patient education.
• Establish goals and critical metrics to measure effectiveness and drive data-driven optimization.
• Collaborate with cross-functional teams, including franchise marketing, medical, legal, and regulatory teams.
• Manage agency partners, handle scopes of work, and build business cases for strategic investments.

Requirements

• BS degree in marketing or a similar field.
• 10 years of pharmaceutical experience in brand management/marketing within the biotechnology/pharmaceutical industry.
• Proven track record in multi-channel media planning and execution, including website strategy.
• Strong analytical capabilities to turn data insights into impactful actions.
• Experience managing external partners, such as consultants and agencies.
• Must be based in or able to work from the Bridgewater, NJ office on a hybrid basis.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage with mental health support.
• 401(k) plan with competitive company match and annual equity awards.
• Generous paid time off, fertility and family-forming benefits, and caregiver support.
• Company Learning Institute providing access to LinkedIn Learning and leadership programs.
• Employee resource groups and opportunities for volunteering and community engagement.