Director of Marketing, Marketing Communications & Demand Generation (Medtech)

TL;DR

Director of Marketing, Marketing Communications & Demand Generation (Medtech): Leading brand expression and demand generation for medical bracing and supports with an accent on integrated multi-channel campaigns and digital marketing engines. Focus on scaling data-driven demand generation, optimizing the marketing technology stack, and strengthening brand positioning to drive revenue growth.

Location: Carlsbad, CA. Applicants must already have full-time work authorization in the United States without requiring sponsorship.

Company

Innovation-driven medical technology company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes in orthopedics.

What you will do

• Develop and execute brand and product narratives across multi-channel campaigns, including web, social, tradeshows, and sales enablement.
• Build and scale a data-driven demand generation engine to drive pipeline and revenue growth through digital channels.
• Establish and manage marketing infrastructure, including CRM, MAP, and analytics tools to ensure clean data flow.
• Lead creative, media, and digital agencies to deliver high-impact, on-brand work on time and on budget.
• Mentor and develop the marketing communications team, fostering a culture of creativity and excellence.
• Collaborate with Sales, Product Management, and Finance to optimize messaging and meet profitability objectives.

Requirements

• 10+ years of marketing communications or product management experience specifically in orthopedics or medical devices.
• 5+ years of experience directly managing other employees.
• B.A./B.S. degree in communications, marketing, English, journalism, or a related field.
• Must have full-time work authorization in the US; no sponsorship (H-1B, etc.) is available.
• Proven track record of implementing initiatives that led to significant market share growth.
• Executive-level communication and cross-functional influencing skills.

Culture & Benefits

• Comprehensive health coverage: Medical, Dental, and Vision insurance.
• Financial security through a 401(k) plan and spending/savings accounts.
• Paid time off, including vacation, sick leave, and holidays.
• Additional perks including income protection plans and discounted insurance rates.
• Access to professional legal services.