Paid Media Strategist (Marketing)

TL;DR

Paid Media Strategist (Marketing): Managing and optimizing paid media advertising campaigns for a diverse book of business with an accent on SEM and full-funnel strategy. Focus on executing keyword research, ad copy development, and leveraging proprietary AI technology to drive client revenue.

Location: Remote - Nicaragua

Company

A tech-enabled growth firm combining marketing, consulting, and data intelligence to drive revenue for global brands using their proprietary nova technology.

What you will do

• Own the execution, performance, and growth of paid search campaigns across various business types and industries.
• Perform daily optimizations and high-level strategy changes based on campaign data and sources of truth like GA and Shopify.
• Collaborate with account leadership to evolve media mix strategies and provide forward-thinking insights to clients.
• Manage keyword research, ad copy development, and bid optimizations.
• Utilize AI technologies and the Nova ecosystem to enhance business processes and workflow.
• Participate in department scrums and contribute to the development of new training materials.

Requirements

• 2-3 years of digital marketing experience, with at least 1 year in an agency setting.
• Minimum 2 years of hands-on experience with Search Engine Marketing (SEM).
• Significant experience with Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns, or Bing Ads.
• Proficiency in Google Analytics and Google/Microsoft Office Suites.
• Advanced proficiency in spoken and written English is required.
• Must be based in Nicaragua.

Culture & Benefits

• People-first firm that values diversity in backgrounds and experiences.
• Culture driven by integrity, autonomy, and grit.
• Access to proprietary technology (nova) to simplify investment planning and marketing diligence.
• Collaborative environment with weekly department scrums and continuous professional training.
• Equal Opportunity Employer commitment.