Director of Performance Marketing

TL;DR

Director of Performance Marketing (Paid Media): Leading the Paid Media function to drive subscriber growth through analytical, performance-driven strategies with an accent on Paid Search and Paid Social. Focus on scaling budgets efficiently, optimizing LTV-based performance, and improving multi-touch attribution modeling.

Location: On-site in Austin, TX

Company

hirify.global is a leading digital platform for underserved sports, combining live streaming, original programming, and technology to grow sports audiences.

What you will do

• Own and lead the Paid Media strategy across Paid Search and Paid Social, managing a high-impact team.
• Drive subscriber acquisition optimizing for LTV, ROAS, CAC, and CPA to ensure sustainable growth.
• Manage large-scale media budgets, allocating resources across channels, audiences, and sports verticals.
• Partner with Business Intelligence to improve multi-touch attribution and LTV-based decision making.
• Lead experimentation roadmaps across channels, creative, and offers to identify new growth levers.
• Collaborate cross-functionally with Integrated Marketing, Lifecycle, Brand, and Content teams.

Requirements

• 10+ years of experience in performance marketing, growth, or acquisition within B2C subscription businesses.
• Proven track record managing and scaling large paid media budgets on Google, Bing, and Meta.
• Deep hands-on expertise in Paid Search and Paid Social campaign execution and optimization.
• Strong analytical foundation in attribution modeling and Customer Lifetime Value (LTV).
• Experience operating in fast-paced, highly seasonal environments.
• Must be based in or able to work on-site in Austin, TX.

Nice to have

• Experience in streaming, digital media, or technology sectors.
• Google Ads or Meta certifications.

Culture & Benefits

• Competitive medical, dental, and vision plans.
• Generous 401(k) company match with immediate vesting.
• Annual equity awards for top performers.
• Flexible paid time off and progressive parental leave policies.
• Company-paid short-term and long-term disability and life insurance.
• Vibrant office culture with catered lunches and weekly breakfast tacos.