Performance Marketing Manager (AI)

TL;DR

Performance Marketing Manager (Digital/AI): Driving pipeline and revenue for vertical SMB audiences through paid social and search channels with an accent on full-funnel optimization and creative strategy. Focus on scaling nascent paid programs, executing structured testing frameworks, and integrating performance data with sales outcomes.

Location: Lehi, Utah

Company

hirify.global provides AI Employees to local businesses to automate lead capture and conversion across various service industries.

What you will do

• Own end-to-end performance, budget, and strategy for Meta and Google campaigns targeting SMBs.
• Build and scale evergreen programs and validate new verticals through structured pilots.
• Lead creative strategy by concepting, briefing, and editing ad content using AI tools, CapCut, and UGC.
• Optimize the full funnel from lead to revenue, focusing on bidding, targeting, and CRO.
• Collaborate with sales teams to troubleshoot lead quality and unblock stalled deals.
• Build analytical dashboards and distill complex data into strategic narratives for leadership.

Requirements

• 4–7+ years of performance/growth marketing experience.
• 3+ years of hands-on experience managing paid social campaigns, specifically Meta.
• Track record of building paid social programs from the ground up.
• Proficiency in analytics tools such as Looker, Tableau, and Excel/Sheets.
• Strong creative instincts and ability to brief and edit ad content.
• Must be based in or able to work from Lehi, Utah.

Nice to have

• B2B experience with understanding of MQL→SQL conversion and sales-led motions.
• Experience with LinkedIn, TikTok, Reddit, or YouTube ads.
• Proficiency in SQL.
• Experience implementing MarTech tracking (pixels, GTM, conversion APIs).