Manager, Strategy & Activation (Performance Marketing)

TL;DR

Manager, Strategy & Activation (Performance Marketing): Leading strategic client relationships and overseeing digital performance campaigns across Paid Social, Programmatic, and Search with an accent on data-driven optimization and client partnership. Focus on translating performance data into actionable strategic narratives and mentoring a team of analysts to drive measurable business outcomes.

Location: Philadelphia (Hybrid)

Total Compensation: $94,500 - $115,500

Company

hirify.global is an engineered marketing agency that harnesses data and technology across paid digital media and CRM channels to create personalized brand-consumer relationships.

What you will do

• Act as the primary strategic lead and point of contact for assigned client relationships.
• Lead campaign strategy, planning, and activation across Paid Social, Programmatic, Paid Search, and Online Video.
• Translate performance data into actionable recommendations and strategic narratives for stakeholders.
• Manage and mentor a team of 1-3 Senior Analysts and Analysts to ensure operational excellence.
• Oversee campaign execution in collaboration with internal channel specialists, ad operations, and creative teams.
• Drive process improvements to increase efficiency and overall campaign effectiveness.

Requirements

• 3-5+ years of experience in digital media planning, activation, and performance marketing.
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, or The Trade Desk.
• Strong understanding of performance KPIs, attribution methodologies, and audience targeting.
• Advanced analytical skills and proficiency in working with large datasets and Excel.
• Excellent presentation and verbal communication skills for managing day-to-day client relations.
• Must be based in Philadelphia for on-site and remote hybrid work.

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance with 401k contributions.
• Unlimited PTO and a flexible "Work From Anywhere" perk for 4 weeks per year.
• Monthly stipends for wellness ($75), mobile phone ($100), and internet ($50).
• Professional development support via annual learning ($500) and tuition ($2,000) stipends.
• One-time $200 stipend for new hire home office equipment.
• Generous parental leave (16 weeks for primary caregivers, 6 weeks for secondary).