Paid Social Account Director (Performance Marketing)

TL;DR

Paid Social Account Director (Performance Marketing): Owning the strategy, performance, and execution of high-investment enterprise paid social programs with an accent on creative-led performance, advanced audience strategy, and data-driven decision making. Focus on scaling multi-million dollar monthly spends, optimizing full-funnel strategies, and leading creative performance frameworks.

Location: Must be based in Boston or remotely in one of the specified US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA).

Company

hirify.global is a Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help diverse organizations achieve their most ambitious goals.

What you will do

• Own end-to-end paid social strategy across Meta, TikTok, Pinterest, and LinkedIn, aligning investments with business goals and growth targets.
• Manage high-impact enterprise accounts with monthly spends exceeding $1M, optimizing for CPA, ROAS, LTV, and CAC efficiency.
• Lead the development of creative strategy frameworks and scale testing methodologies across various formats (UGC, video, statics).
• Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches.
• Act as the primary strategic advisor to senior client stakeholders, delivering proactive, insight-driven recommendations.
• Oversee campaign architecture, QA, and implementation across major paid social ecosystems.

Requirements

• 6–10+ years of experience in paid social or performance marketing.
• Proven track record of managing enterprise-level accounts with significant monthly spend ($1M+).
• Deep expertise in Meta Ads Manager and TikTok Ads Manager.
• Strong ability to translate large datasets into strategic direction and business outcomes.
• Must be based in the US (specifically within the approved states listed in the location section).

Nice to have

• Experience scaling DTC, eCommerce, or high-growth B2C brands.
• Familiarity with CDPs, attribution tools, and advanced measurement solutions.
• Experience with incrementality testing, such as lift studies and geo testing.

Culture & Benefits

• Flexible work options: hybrid office presence in Boston or remote work in designated US states.
• Generous paid vacation, 14 company holidays, and Summer Fridays.
• 401K plan with a 4% Safe Harbor employer match after one year.
• Comprehensive healthcare, dental, and vision insurance with up to 100% employer coverage.
• Continuing education support, including funding for national conferences and monthly team-led webinars.
• Life insurance and short-term disability benefits.