Sr. Manager, Marketing Operations (Healthtech)

TL;DR

Sr. Manager, Marketing Operations (Healthtech): Designing and managing the operational backbone of the marketing organization with an accent on marketing tech stack optimization and lead lifecycle management. Focus on integrating CRM systems, implementing AI-powered workflows, and optimizing the B2B demand generation funnel.

Location: Hybrid in Holmdel, New Jersey, USA

Salary: $125,000 - $150,000 USD

Company

A leading provider of autism and IDD care software for Applied Behavior Analysis (ABA) and special education.

What you will do

• Own and administer the marketing tech stack, including tools for marketing automation, ABM, chatbots, and lead routing.
• Manage seamless integrations between marketing tools and the CRM.
• Develop operational workflows for campaign execution, including segmentation, list management, and compliance (GDPR, CCPA, CAN-SPAM).
• Implement and optimize new tools and AI-powered workflows to improve team efficiency and measurement.
• Collaborate with Sales Operations on lead scoring, routing methodologies, and attribution.
• Manage and develop the Email Marketing Specialist.

Requirements

• 6-8+ years of experience in marketing automation, operations, or analytics.
• 4+ years of experience in a dedicated operational role.
• Extensive experience with marketing automation platforms (Pardot preferred).
• Solid understanding of the B2B demand generation funnel and experience in SaaS or Healthtech.
• Experience using APIs, webhooks, Zapier, and native connectors.
• 1-2+ years of people management experience.

Culture & Benefits

• Hybrid work schedules.
• Comprehensive health benefits and 401(k) matching.
• Generous PTO and paid parental leave.
• Career development support and wellness programs.
• Community engagement opportunities through CR Cares™.