Lifecycle Marketing Manager (Retention)

TL;DR

Lifecycle Marketing Manager (Retention): Owning the strategy and execution of the retention program to improve customer lifetime value with an accent on technical platform ownership and cross-functional execution. Focus on building complex automated journeys, managing enterprise ESP platforms, and driving a repeatable experimentation cadence.

Location: Hybrid in New York, NY (onsite 3 days per week: Tuesday, Wednesday, and Thursday)

Salary: $114,000–$133,000 USD Annually

Company

hirify.global is a technology-powered three-sided marketplace connecting therapists, insurance payors, and patients to improve mental healthcare accessibility.

What you will do

• Own the retention program roadmap and translate strategic direction into a prioritized, sequenced plan.
• Drive multi-channel retention initiatives across email, push, in-app, SMS, and direct mail.
• Execute technical buildout in enterprise ESP platforms, including complex journeys, API-triggered sends, and A/B testing.
• Lead platform migrations and infrastructure projects, including journey rebuilds and QA.
• Collaborate as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Engineering teams.
• Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs.

Requirements

• 4–6 years of experience in lifecycle, retention, or marketing automation.
• At least 2 years of experience owning a channel or program end-to-end.
• Deep proficiency in enterprise lifecycle platforms such as Braze or Iterable.
• Experience navigating platform migrations or major technical transitions.
• Technical ability to build complex journeys and understand data architecture.
• Must be based in or able to work onsite from the NYC hub three days per week.

Nice to have

• Experience with Customer.io.
• Proficiency in HTML email builds and template management.

Culture & Benefits

• Comprehensive health coverage including medical, dental, vision, life, and disability insurance.
• Financial wellness through a 401(k) program and equity opportunities.
• Generous time off with flexible PTO, 12 paid holidays, and a full winter break week.
• Parental leave up to 18 weeks and a new child stipend.
• Stipends for home office setup and annual funds for personal and professional growth.
• Mental health support including no-cost therapy via the Grow platform and wellness app memberships.