GTM Manager (SaaS)

TL;DR

GTM Manager (SaaS): Defining and building the go-to-market engine for the hirify.global Apple Ads product line with an accent on positioning, messaging, and user acquisition. Focus on creating pipeline-driving content, optimizing lifecycle marketing, and enabling the sales team to drive adoption.

Location: Remote

Company

hirify.global provides a platform for mobile apps to manage in-app purchases and paywalls, powering over 20,000 apps globally.

What you will do

• Own the go-to-market strategy for Apple Ads, including positioning, messaging, and feature launches.
• Build CRM and lifecycle marketing systems, including email sequences, lead nurturing, and trial-to-paid optimization.
• Create high-impact content such as case studies, blog posts, landing pages, and thought leadership materials.
• Support the Sales team with pitch decks, battle cards, and ROI-focused materials.
• Conduct competitive and customer research to build partnerships within the mobile UA ecosystem.

Requirements

• 3+ years of experience in Product Marketing, GTM, or Growth Marketing in a B2B SaaS environment.
• Proven track record of hands-on execution in writing case studies, building email sequences, and creating landing pages.
• Experience managing end-to-end go-to-market efforts and product launches.
• Strong writing skills in English.
• Ability to translate complex technical concepts like attribution and ROAS into clear messaging.
• Ability to work autonomously as the first GTM hire without existing playbooks.

Nice to have

• Experience in the mobile app ecosystem, App Store optimization, or Apple Search Ads.
• Familiarity with mobile UA metrics such as CPI, CPA, ROAS, and LTV.
• Proficiency with CRM tools like Customer.io, HubSpot, or Intercom.
• Previous experience in early-stage startups building marketing from scratch.
• Knowledge of the subscription economy and in-app purchase monetization.

Culture & Benefits

• Full ownership of product direction and direct impact on company revenue.
• Opportunity to build your own team and processes from the ground up.
• Direct access to founders and a fast-paced decision-making environment.
• Flexible remote work arrangement.
• Comprehensive professional support including health insurance, sports, and language learning.