Product Marketing Associate (Fintech)

TL;DR

Product Marketing Associate (Fintech): Driving the full product marketing lifecycle from discovery to optimization for a portfolio of fintech products with an accent on GTM execution and user research. Focus on translating behavioral data into actionable insights, designing learning-based tests, and leveraging AI tools for growth strategy.

Location: Remote (Colombia)

Salary: $2,333 - $3,167 USD / month ($28,000 - $38,000 annually)

Company

hirify.global is a fintech company redefining the shopping experience with interest-free installment plans to empower the next generation of consumers.

What you will do

• Manage the full product marketing lifecycle (Discover, Shape, Launch, Optimize) for a defined product portfolio.
• Conduct qualitative and quantitative research to identify user friction points and opportunities.
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels.
• Define product positioning and messaging based on behavioral data and user research.
• Collaborate cross-functionally with Product Managers, Engineering, and Design to move initiatives forward.
• Utilize AI tools to accelerate insight generation and sharpen growth strategies.

Requirements

• 0–2 years of experience in Product Marketing, Growth, or Consumer Research (recent graduates welcome).
• Must be based in Colombia.
• Strong analytical skills and comfort working with qualitative feedback and behavioral data.
• Ability to communicate complex information into sharp, actionable recommendations.
• Curiosity and eagerness to integrate AI tools into daily workflows.

Nice to have

• Experience with consumer-facing or mobile products.
• Familiarity with user research methodologies, NPS analysis, or customer interviews.
• Experience with lifecycle messaging and tools like Braze.
• Background in fintech, subscriptions, or marketplace businesses.

Culture & Benefits

• High-performance culture with an emphasis on relentlessly high standards.
• Environment that values calculated risk-taking and speed of execution.
• Emphasis on ownership, candid communication, and professional backbone.
• Culture focused on hiring the best and brightest individuals rather than traditional startup perks.