Principal Product Marketing Manager

TL;DR

Principal Product Marketing Manager (Fintech/Consumer Product): Leading high-impact consumer-facing product initiatives and go-to-market strategies with an accent on product narrative, full-funnel marketing, and cross-functional team mobilization. Focus on driving adoption and growth through rigorous strategy, data-informed audience segmentation, and the independent ownership of complex product launches.

Location: Must be based in the United States

Salary: $171,000 - $257,000

Company

hirify.global is a mission-driven platform dedicated to helping individuals and nonprofits raise funds for causes that matter.

What you will do

• Develop and execute comprehensive go-to-market strategies from planning through activation and scaling.
• Define and operationalize audience segments using behavioral data and journey mapping.
• Synthesize complex research insights into compelling product narratives that resonate with users.
• Establish and track performance metrics to demonstrate marketing impact on product goals.
• Act as a connective tissue across Marketing, Product, Design, and Data teams to ensure alignment and mitigate risks.
• Drive product adoption through testing, iteration, and consumer-first messaging frameworks.

Requirements

• 7+ years of Consumer Product Marketing experience in fintech or regulated industries.
• Proven track record of bringing 0-1 products to market.
• Strong experience independently owning high-impact product launches and full-funnel campaigns.
• Mastery of product storytelling and messaging frameworks across various user segments.
• Ability to synthesize ambiguity into actionable strategy with a bias for action.
• Must be authorized to work in the United States and reside within the US.

Nice to have

• Experience using tools such as Figma, ClickUp, and Amplitude.

Culture & Benefits

• Competitive salary with equity participation.
• Comprehensive healthcare benefits including medical, dental, vision, and life insurance.
• 401(k) retirement savings program.
• Flexible time-off policies and parental leave.
• Access to learning, development, and employee resource groups.
• Support for mental health, wellness, and hybrid work setups.