Principal Product Marketing Manager (Fintech)

TL;DR

Principal Product Marketing Manager (Fintech): Leading high-impact, consumer-facing GTM strategies and product narratives for a global community fundraising platform with an accent on consumer lifecycle and data-driven insights. Focus on crafting emotionally resonant messaging, optimizing product adoption, and influencing product roadmaps through deep user research.

Location: Must be based in the San Francisco Bay Area with an in-office requirement of 2-3x a week.

Salary: $171,000 - $257,000 per year

Company

hirify.global is the world’s most powerful community for good, dedicated to helping individuals and nonprofits raise money for a variety of causes.

What you will do

• Lead end-to-end GTM strategies, from shaping the vision and rallying cross-functional partners to activation and continuous optimization.
• Craft differentiated and emotionally resonant messaging frameworks mapped to user motivations and business objectives.
• Define and track key metrics to analyze the impact of marketing efforts on product adoption, engagement, and growth.
• Partner with PMs, Engineers, and Designers to inform product strategy and roadmaps via consumer insights and market trends.
• Utilize journey mapping and data-driven research to optimize full-funnel strategies and solve complex GTM challenges.
• Synthesize complex product information into clear narratives used across lifecycle emails, landing pages, and other channels.

Requirements

• 6–10+ years of experience in Product Marketing with a proven track record of consumer-facing product launches.
• Mastery of product storytelling, messaging frameworks, and prolific writing skills.
• Must be located in the San Francisco Bay Area.
• Ability to independently own high-impact launches and synthesize ambiguity into actionable strategy.
• Proficiency with tools such as Figma, ClickUp, Amplitude, and Slack.
• Strong background in leveraging quantitative and qualitative research for decision-making.

Culture & Benefits

• Competitive pay with a 401(k) saving program and equity options.
• Comprehensive healthcare, dental, vision, and life insurance.
• Financial assistance for hybrid work and family planning, plus generous parental leave.
• Flexible time-off policies and dedicated mental health and wellness resources.
• Learning and development programs to support professional growth.
• Commitment to DEI through employee resource groups and a corporate volunteering program.