Senior Manager, Omnichannel Enablement & Process Lead (Marketing)

TL;DR

Senior Manager, Omnichannel Enablement & Process Lead (Marketing): Leading the digital marketing transformation and omnichannel activation by synchronizing paid, owned, and in-person communications with an accent on martech integration and workflow optimization. Focus on architecting end-to-end campaign processes, designing customer journey orchestration, and driving the adoption of automation tools across the marketing organization.

Location: Must be based in South San Francisco, CA (Hybrid: 3 days per week on campus). Relocation assistance is not available.

Salary: $155,200 - $288,200

Company

hirify.global is a pioneer in the biotechnology industry dedicated to discovering and developing medicines for people with serious and life-threatening diseases.

What you will do

• Lead the enablement of new processes and workflows for omnichannel engagement and end-to-end campaign execution.
• Architect processes and best practices for the synchronization of paid, owned, and in-person communications.
• Ensure digital solutions and technologies, such as marketing automation and dynamic creative optimization, are integrated into marketing workflows.
• Drive process architecture, change management, and multi-modal training strategies for omnichannel activation.
• Steward and optimize annual tactical planning and campaign execution planning (CEP) processes.
• Collaborate with technology product teams to enhance owned channel capabilities (email, web, mobile/SMS) based on marketing feedback.

Requirements

• Bachelor's degree (MBA preferred).
• Minimum 5 years of total work experience, including at least 3 years in commercial roles (marketing, sales, or customer insights).
• Experience in digital marketing or martech with a focus on marketing automation or journey orchestration.
• Proficiency with marketing analytics tools (web analytics, BI tools, MMM).
• Experience leading large-scale marketing technology rollouts and training.
• Must be based in South San Francisco, CA to support a hybrid schedule.

Nice to have

• Experience in pharmaceutical, biotech, or other regulated industries.
• Hands-on experience with programmatic platforms (Facebook Ads Manager, Google DV 360, TheTradeDesk).
• Experience with marketing automation tools like Salesforce Marketing Cloud or Marketo.
• Hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics).
• Proven track record of creating strategic recommendations that drive business impact.

Culture & Benefits

• Culture of inclusivity, integrity, and creativity focused on solving complex health challenges.
• Hybrid work model with 3 days on campus.
• Opportunity to work for a member of the Roche group and a Fortune 100 "Best Companies to Work For".
• Comprehensive benefits package including health and wellness rewards.