Director, Omnichannel Strategist (Life Sciences)

TL;DR

Director, Omnichannel Strategist (Life Sciences): Designing and optimizing customer engagement strategies across digital, field, and in-person touchpoints with an accent on data-driven personas and journey mapping. Focus on orchestrating campaigns via Veeva and Salesforce and leveraging AI tools to enhance customer insights.

Location: Remote (Must be based in the US)

Company

hirify.global is a premier provider of strategic learning, scientific advisory, and medical communications solutions for the life sciences industry.

What you will do

• Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals.
• Develop data-driven personas and journey maps validated by research and real-world data sets.
• Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration.
• Translate strategies into actionable program blueprints and orchestrate campaigns across email, web, social, and field channels.
• Define KPIs and use BI tools (Tableau, Power BI, Qlik) to visualize performance and communicate insights.
• Support training and change management efforts to drive omnichannel adoption across teams.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences.
• Must be based in the United States.
• Proficiency with BI tools (Tableau, Power BI, Qlik) and orchestration platforms (Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo).
• Experience with predictive modeling, data-driven targeting, and AI tools for campaign optimization.
• Proven ability to consult internally, lead workshops, and influence stakeholders.

Culture & Benefits

• Competitive pay, incentives, retirement, and income security programs.
• Comprehensive benefits and wellness programs focused on healthy lifestyles.
• Generous paid time off and flexible work arrangements.
• Performance-driven environment with professional development and transfer opportunities.
• People-first culture fostering self-expression, diversity, and a growth mindset.