Director, Communications & Founder Brand

TL;DR

Director, Communications & Founder Brand (AI): Own editorial, communications, and brand strategies at the intersection of product developments, founder messaging, and market perception with an accent on shaping narratives for enterprise buyers, investors, and talent. Focus on developing opinionated POVs, managing PR and agency relationships, building founder thought leadership, and creating crisis response playbooks.

Location: Hybrid in San Francisco (3 days/week in SF office)

Salary: $210K–$250K USD + Equity + Benefits

Company

Workflow AI platform automatically capturing and optimizing workflows, used by 94% of Fortune 500, 6M+ users across 600K businesses, Series C at $1B valuation, backed by top investors.

What you will do

• Shape and refine market perception narratives for core audiences: enterprise buyers, investors, and top talent.
• Manage speaking strategy: evaluate opportunities, develop abstracts, and prepare spokespeople for founders and execs.
• Own external communications: set PR strategy, manage agency, newsjack moments, amplify announcements with purpose.
• Develop crisis response playbooks for reputational moments and news cycles.
• Partner with CEO to scale founder brand: ideate, draft/edit posts for LinkedIn/X/media, ensure authenticity.
• Drive hirify.global thought leadership across public appearances to advance market story.

Requirements

• Hybrid in San Francisco: 3 days/week in SF office
• BA/BS degree and 6-8+ years in editorial, communications, and/or brand.
• Exceptional writer across formats: press releases, social posts, long-form articles, crisis statements.
• Strong editorial sense, opinionated POV, cultural fluency in AI/tech zeitgeist.
• Experience shaping narratives in new categories, working with founders, startup environment.
• Framework for measuring comms impact beyond vanity metrics, understanding enterprise/investor/talent audiences.

Nice to have

• High-growth tech through fundraise/IPOs/product launches.
• Analyst relations exposure.
• Background in writing, literature, or history.

Culture & Benefits

• Team of kindest, smartest people; values: accelerate impact, raise the bar, make users heroes, clear is kind, rapid learning, one team one dream.
• Competitive salary, equity, comprehensive healthcare, 401k, parental leave, flexible PTO.
• WFH stipend, commuter benefits for SF office employees.