CRM Executive (Spanish Speaking, iGaming)

TL;DR

CRM Executive (Spanish speaking, iGaming): Optimising all stages of the customer lifecycle for sports betting markets with an accent on campaign creation, segmentation, execution, and KPI reporting. Focus on managing automated lifecycles, loyalty programmes, event-based campaigns, and communication channels including email, SMS, push notifications, and in-app messaging.

Location: London - St Pancras Campus (onsite)

Company

Part of Super Group, the NYSE-listed digital gaming company behind leading sports and iGaming brands with teams in Guernsey, London, Malta, Germany, Portugal, and Spain.

What you will do

• Execute and own sports CRM campaigns for respective markets.
• Manage and optimise automated lifecycle campaigns (onboarding, active, reactivation) with testing and reporting to maximise KPIs.
• Own and refine sports loyalty programmes like Free Bet Club, Boost Tokens, and Price Boosts to meet retention and player value goals.
• Execute large event-based campaigns (e.g., World Cups, Euros) for acquisition and retention.
• Run ad hoc campaigns for cross-sells and sponsorship activations.
• Manage communication tools (email, SMS, push, in-app) and content creation with creative team.
• Keep Betway websites, app, and mobile site up to date and optimised.
• Conduct regular competitor analysis.

Requirements

• Fluency in both Spanish and English.
• Clear, confident communication (written and verbal) to break down complex ideas.
• Collaborative mindset for cross-functional teamwork.
• Strong organisational skills to manage multiple projects.
• Exceptional attention to detail and high-quality commitment.
• Adaptability in fast-moving environments.
• Passion for CRM and data insights.
• Project management and delivery focus.

Nice to have

• In-depth knowledge of sports betting markets, odds, and trends.
• Experience in online gaming or casino industry and player behaviour.
• Familiarity with gambling regulations and compliance.
• Experience in customer retention strategies.
• Knowledge of sports betting.
• Experience with content management systems.

Culture & Benefits

• Core values: adaptability, ownership, accountability, initiating action, resilience, team orientation, integrity, innovation.
• Learning and development programmes for growth.
• Performance tool for feedback and career progression.
• Employee Assistance Programme for you and family.
• Health insurance, life assurance, income protection, pension scheme.