CRM Senior Specialist (SaaS)

TL;DR

CRM Senior Specialist (SaaS): Creating and optimizing B2B CRM strategies to drive engagement and retention for partner clubs with an accent on lifecycle campaigns and data-driven segmentation. Focus on designing onboarding flows, optimizing CRM workflows in Braze/HubSpot, and enhancing product adoption for SaaS users.

Location: Hybrid / Remote. Preference for candidates located in Barcelona or Madrid.

Company

The world’s largest racket sports App for players and clubs, focusing on the digitalization of sports practice.

What you will do

• Design, execute, and optimize B2B lifecycle campaigns from onboarding and activation to retention.
• Create precise audience segments using club data to develop tailored communication strategies.
• Track and analyze CRM campaign performance to provide actionable insights for engagement.
• Collaborate with Acquisition, Customer Success, Product, and Regional teams to align strategies.
• Develop compelling CRM content, including emails and in-app messages, to drive product adoption.
• Implement loyalty programs and educational content to maximize the value clubs derive from the platform.

Requirements

• 2-3 years of experience in CRM, customer engagement, or lifecycle marketing, preferably in B2B or SaaS.
• Strong analytical skills to interpret campaign metrics and translate them into insights.
• Experience with CRM tools such as HubSpot, Intercom, or Braze.
• Ability to manage multiple projects simultaneously with high attention to detail.
• Strong communication skills for effective cross-functional collaboration.

Nice to have

• Braze Certification.
• Location in Barcelona or Madrid.
• Passion for racket sports or familiarity with the padel/tennis industry.
• Previous experience working with SaaS platforms.

Culture & Benefits

• 23 days of vacation plus a day off for your birthday and Wellness days in August.
• Hybrid and remote work options.
• Social benefits including health insurance or meal tickets, and flexible spending for training and transport.
• Gympass discount and brand-related perks.
• Summer work schedule with reduced hours (7h/day) in July and August.

Hiring process

• First technical interview with a team member.
• Cultural fit interview with the People team.
• Final interview with the Hiring Manager.