Marketing Manager, FT Live

TL;DR

Marketing Manager, FT Live (Events): Develop and deliver strategic, data-driven marketing campaigns for global conferences, summits and forums with an accent on audience growth, delegate attendance and sponsorship revenue. Focus on multi-channel strategies, lead generation, performance optimization and cross-functional collaboration to drive commercial success.

Location: London, 50% hybrid working model (averaging two to three days onsite)

Company

World-leading news organisation with FT Live events division connecting senior business leaders, policymakers and experts through world-class conferences and summits.

What you will do

• Develop and implement integrated multi-channel marketing strategies to drive event awareness, audience growth, delegate attendance and sponsorship revenue
• Identify new audience segments, refine messaging and optimise campaigns using market insights and data
• Manage marketing budgets, lead generation and end-to-end campaigns across email, web, paid media, SEO, social and content
• Optimise event websites, produce compelling assets and manage strategic partnerships to extend reach
• Monitor performance, conduct post-event analysis and collaborate with Content, Sales, Commercial and Operations teams

Requirements

• 4–5+ years’ B2B marketing experience, ideally in events, media or agency
• Proven experience developing and delivering multi-channel campaigns driving audience growth and engagement
• Strong strategic and commercial mentality with data-driven decision-making
• Excellent copywriting, communication and cross-functional collaboration skills
• Experience with CRM, marketing automation, analytics tools including Google Analytics, and digital channels (email, paid media, SEO, social)
• Comfortable with marketing technologies; highly organised in fast-paced environment

Nice to have

• Experience marketing B2B conferences, summits or premium live events
• Familiarity with audience acquisition and lead generation in subscription, media or events
• Experience with partnership or sponsorship marketing initiatives

Culture & Benefits

• Generous annual leave, medical cover, inclusive parental leave, subsidised gym memberships and community opportunities
• 50% hybrid model fostering trust, remote adaptability and in-person collaboration
• Supportive, diverse culture focused on growth, wellbeing and removing barriers for underrepresented groups
• Disability confident employer committed to accessibility and reasonable adjustments