Executive Head of Product Marketing

TL;DR

Executive Head of Product Marketing (Identity Fraud): Transform product marketing from feature-centric to outcome-driven, solution-based storytelling with an accent on value-based messaging frameworks and GTM strategies. Focus on architecting buyer narratives, leading product launches, enabling sales teams, and driving measurable pipeline impact through competitive differentiation.

Location: Hybrid in New York, NY; Miami, FL; San Francisco, CA

Salary: $250K - $315K

Company

hirify.global builds AI-driven identity verification and fraud prevention infrastructure for the digital economy, serving enterprises across industries.

What you will do

• Build and own company-wide value-based messaging architecture using Force Management’s Command of the Message methodology.
• Lead solution and outcome-based positioning, mapping platform to economic buyers' priorities across verticals.
• Own storytelling for products, solutions, and GTM motions from board decks to sales plays and launches.
• Drive GTM strategy and product launches that create pipeline impact through customer stories.
• Enable commercial organization with playbooks, battlecards, ROI tools, and objection frameworks.
• Lead, coach, and grow a team of 11 product marketers while representing PMM at executive levels.

Requirements

• 12+ years in product marketing, 5+ years in executive leadership in high-growth B2B tech/SaaS
• Mastery of value-based messaging frameworks like Force Management’s Command of the Message
• Proven track record in GTM strategy, launches, sales enablement, and pipeline impact
• Exceptional storytelling to translate technical platforms into buyer narratives
• Experience leading high-performing PMM teams with strong analytical acumen
• Background in complex B2B products and builder mentality

Culture & Benefits

• High-growth environment with ownership, fast pace, and high bar for critical thinking
• Everyone is a builder; leaders roll up sleeves and focus on customer problems
• Equal opportunity employer valuing diversity