Digital Marketing Manager (B2B)

TL;DR

Digital Marketing Manager (B2B): Owning demand generation and performance marketing for a B2B partner blending behavioral science with workplace learning with an accent on paid media execution and full-funnel analytics. Focus on optimizing paid search and social campaigns, analyzing GA4/CRM data, and managing marketing automation workflows to drive MQLs.

Location: London

Company

hirify.global is a specialist agency that designs, builds, and runs bespoke in-house marketing ecosystems for global brands.

What you will do

• Execute and optimize paid media campaigns across LinkedIn, Google Ads, Meta, and Programmatic channels to maximize MQLs.
• Own full-funnel reporting by integrating and analyzing data from GA4, HubSpot, and Salesforce.
• Implement website updates and landing page optimizations aligned with SEO best practices.
• Troubleshoot marketing automation workflows and manage lead routing processes between marketing and sales.
• Coordinate with media planners and creative studios to provide asset specifications and ensure timely delivery.

Requirements

• 3+ years of experience in digital marketing, ideally within a B2B or agency environment.
• Proven expertise with GA4 for pulling and interpreting analytics to drive campaign changes.
• Hands-on experience with HubSpot and Salesforce (integrations and workflow troubleshooting).
• Proven track record in performance marketing execution across paid search and social channels.
• Strong Excel skills for pivot-based analysis and maintaining reporting templates.
• Must be located in London.

Nice to have

• Experience with Google Tag Manager.
• Basic understanding of copy-level SEO best practices.
• Experience with data visualization tools.

Culture & Benefits

• Opportunity to work with cutting-edge AI technology to revolutionize marketing delivery.
• Collaborative, fast-paced environment with mentorship from senior performance and account managers.
• Commitment to an inclusive, pro-inclusive, and anti-racist workplace culture.
• Focus on sustainability with science-based emissions reduction targets.
• Values-driven environment emphasizing ambition, imagination, and continuous learning.