Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (Comet Backup): Own positioning, messaging, and go-to-market strategy for backup software platform with an accent on technical narratives for MSPs, IT service providers, and hosting partners. Focus on launching new features, enabling sales and partner teams, and bridging product feedback from market realities.

Location: Remote-first: work from anywhere in Europe (or hybrid in available offices)

Company

hirify.global empowers businesses worldwide through solutions in web hosting, billing, infrastructure, server management, and online marketing, powering 85 million+ websites with brands like cPanel, Plesk, WHMCS, and Comet Backup.

What you will do

• Shape platform narrative by developing core positioning, value propositions, and differentiation across endpoints, workloads, storage, and security.
• Drive go-to-market launches by partnering with Product and Engineering to create compelling stories for new features and releases.
• Enable sales and partner teams with battlecards, competitive assets, and objection-handling frameworks.
• Bridge product and market by feeding customer feedback into roadmap discussions.
• Fuel demand generation through consistent messaging in campaigns, website, collateral, and partner communications.
• Build scalable messaging frameworks adaptable for technical buyers, business owners, and channel partners.
• Champion clarity as internal product evangelist for all teams.

Requirements

• 5+ years in Product Marketing, ideally in B2B SaaS
• Proven experience marketing technical platforms to technical and semi-technical buyers
• Strong familiarity with MSPs, IT service providers, or infrastructure software (backup, DR, security, cloud, hosting)
• Demonstrated ability to build adopted positioning, messaging, and enablement assets
• Clear, concise written and verbal communication for explaining complex systems

Nice to have

• Experience with backup, data protection, or MSP channel-led go-to-market
• Familiarity with partner/channel ecosystems and reseller dynamics
• Experience influencing product roadmap with market insights

Culture & Benefits

• Fully remote, async-first environment with flexibility, autonomy, and work-life balance
• Competitive salary and 20+ days annual leave
• Development budget, Udemy subscription, peer learning
• Location-dependent public transport/meal vouchers
• Regular team and on-site company events
• Diverse, inclusive culture with teams from 42+ nationalities and 20+ countries

Hiring process

• Screening Interview (30 min) with Talent Partner
• Hiring Manager Interview (45 min) on team fit and skills
• Home Assignment: brief high-level marketing strategy
• Presentation of home assignment (60 min)
• Final Interview with CMO/CCO