Audience GTM Specialist (B2B SaaS)

TL;DR

Audience GTM Specialist (B2B SaaS): Supporting the execution of Go-To-Market playbooks and demand generation strategies with an accent on sales enablement and audience intelligence. Focus on coordinating cross-functional workstreams and leveraging AI tools to scale content production and research synthesis.

Location: US Remote

Salary: $78,400 – $104,900 USD

Company

hirify.global provides comprehensive software solutions designed to help home services businesses manage their operations and growth.

What you will do

• Coordinate GTM launch activities for new and existing products based on established playbooks and leadership direction.
• Conduct market and audience research using AI tools to synthesize insights, identify trends, and update customer personas.
• Translate product release notes into customer-facing language and maintain sales pitch decks and enablement materials.
• Monitor and report on campaign KPIs and GTM performance via dashboards to assess ROI.
• Act as a cross-functional liaison between product, sales, marketing, and events teams to ensure deadline alignment.
• Manage the GTM asset repository and coordinate pipeline for podcasts, webinars, and event speaking opportunities.

Requirements

• 2-4 years of business experience with a track record of influencing business outcomes.
• 2+ years of demand generation experience, ideally within a growth-stage B2B SaaS environment.
• Hands-on experience applying AI tools (e.g., Claude, ChatGPT, Jasper) to content and campaign workflows.
• Strong analytical skills with the ability to analyze large datasets to drive business decisions.
• Proven project coordination skills and the ability to manage dependencies across multiple departments.
• Must be based in the United States.

Nice to have

• Familiarity with Airtable, CRM platforms, and marketing automation tools.
• Experience building or maintaining GTM asset libraries and content repositories.
• Background in growth-stage marketing environments.

Culture & Benefits

• Flexible time off and comprehensive learning and development opportunities, including leadership training.
• Holistic health coverage: company-paid medical, dental, and vision, including FSA and HSA options.
• Financial benefits including 401k match and professional financial planning tools.
• Extensive family support: parental leave and up to $20k in fertility services (IUI, IVF), surrogacy, and adoption reimbursement.
• Additional perks such as pet insurance, legal advisory services, and peer-nominated awards via Bonusly.