Head of Sales

TL;DR

Head of Sales (B2B): Lead the full commercial function including inbound/outbound sales, aftersales, CRM, and customer journey for enterprise accounts in a premium signage platform with an accent on scaling sales operations and implementing AI-driven workflows. Focus on building structured sales teams, driving retention of major brand clients, and informing product/pricing strategy through market insights.

Location: On-site in Berlin, Germany. Native-level German is essential

Salary: Base up to €100,000 depending on experience

Company

Berlin-based B2B platform for custom-made premium signage, trusted by global brands in retail, automotive, luxury, hospitality, and tech, with offices in Berlin, Wrocław, and Helsingborg.

What you will do

• Lead and develop sales team across inbound, outbound, and aftersales, setting targets and building structure
• Own full customer journey from first touch to conversion and long-term retention of enterprise accounts
• Drive customer satisfaction, reviews, and repeat business
• Oversee CRM systems and implement AI-driven workflows and sales automations
• Develop market and customer insights to inform product, pricing, and go-to-market decisions
• Collaborate with founders on commercial strategy and represent sales at leadership level

Requirements

• 5+ years sales leadership in B2B with transactional and enterprise deals
• Player-manager able to coach team and close deals
• Track record building metrics-driven sales teams
• Strong CRM, pipeline management, data-driven decisions
• Familiarity with digital marketing channels for B2B funnels
• Native-level German essential; professional English
• Curiosity about AI tools for automations

Culture & Benefits

• Direct access to founders and seat at leadership table
• Build commercial function in profitable, growing company since 2014
• Young, international, mission-driven team with flat hierarchy, trust, and ownership
• Great Berlin office