Head Of Sales (German-Speaking)

TL;DR

Head Of Sales (Sales/B2B Signage): Architecting the commercial engine for a European B2B signage company with an accent on inbound/outbound sales and AI-driven workflow transformation. Focus on scaling the sales team, optimizing CRM pipelines, and ensuring retention of AAA brand clients.

Location: On-site in Berlin, Germany

Salary: €75,000 – €100,000

Company

A European B2B signage company redefining the industry through technology and AI, serving global brands in retail, hospitality, and luxury sectors.

What you will do

• Grow and develop the inbound sales team, outbound function, and aftersales partnerships.
• Own sales targets and metrics, ensuring objectives are met through structured planning.
• Oversee the CRM system and drive an AI-first workflow transformation across the customer journey.
• Drive customer happiness and retention for high-value AAA brand clients.
• Develop deep market and customer understanding to inform product, pricing, and strategic direction.
• Manage the commercial legal framework and resolve client disputes.

Requirements

• 5+ years of commercial leadership experience in a digital-native or e-commerce environment.
• Proven experience as a player-manager with the ability to actively sell.
• Track record of building and scaling sales teams with structure and discipline.
• Strong command of CRM systems, sales pipelines, and data-driven decision making.
• Native-level German language proficiency (non-negotiable).
• Professional English proficiency.

Nice to have

• Experience with or eagerness to implement AI-native tools and automations (agents, workflows).
• Understanding of paid and organic digital marketing channels.

Culture & Benefits

• Direct access to founders and significant influence over commercial strategy.
• Stability of a profitable company growing since 2014.
• Work with a young, international, and mission-driven team in Berlin.