Head of Digital Marketing (Automotive)

TL;DR

Head of Digital Marketing (Automotive): Developing and leading a data-driven digital marketing strategy across SEO, paid ads, and e-commerce with an accent on ROI, CAC, and ROAS optimization. Focus on scaling performance marketing campaigns, implementing CRO frameworks, and leading a high-performing marketing team.

Location: Hybrid (Kaunas or Vilnius, Lithuania)

Salary: From 5,000€ gross / month

Company

hirify.global creates simple yet powerful diagnostic and customization tools for car enthusiasts globally.

What you will do

• Lead and execute a comprehensive global digital marketing strategy across SEO, paid ads, programmatic, and e-commerce.
• Mentor and manage a high-performing digital marketing team, fostering innovation and accountability.
• Define and optimize KPIs such as CTR, conversion rates, CAC, and ROAS to align with business goals.
• Own and manage the digital marketing budget to maximize overall ROI.
• Plan and execute CRO initiatives, including A/B testing and experimentation frameworks.
• Collaborate with branding, sales, and product teams to ensure consistent messaging and integrated execution.

Requirements

• Proven leadership experience in guiding and developing high-performing teams.
• Expertise in building and executing end-to-end global digital marketing strategies.
• Deep technical knowledge of digital marketing channels, platforms, tools, and analytics.
• Experience in budget planning, management, and optimization.
• Fluent in Lithuanian and professionally proficient in English.
• Must be based in or able to work from Kaunas or Vilnius, Lithuania.

Culture & Benefits

• Hybrid work flexibility: 3 days in the office and 2 days from home.
• Comprehensive health plan, flexible working hours, and birthday day off.
• 4-day workweek for one month a year, depending on company goal achievement.
• 2% gross salary learning budget and monthly paid self-learning days.
• Additional vacation days earned based on years of tenure.
• Team building events, Friday lunches, and standard office perks.