Director of Global Markets (Marketing)

TL;DR

Director of Global Markets (Marketing): Leading the strategy and execution of localized marketing efforts across key and emerging markets with an accent on cultural fluency and brand authenticity. Focus on building insight-driven localization systems, driving strategic market expansion, and creating feedback loops between local insights and global brand strategy.

Location: Fully Remote

Salary: $195,000 - $230,000 USD

Company

hirify.global is an independent, experimental, and fully remote organization reshaping the dialogue on dating and sexuality.

What you will do

• Define and lead the global localization strategy, determining how the brand presents across various markets.
• Partner with Data and Research teams to identify growth opportunities and uncover cultural nuances.
• Develop native marketing plans for specific markets grounded in local insights rather than replication.
• Drive expansion into emerging markets by building entry strategies prioritizing community fit and long-term potential.
• Collaborate with Brand and Creative teams to balance global brand halo with meaningful local expression.
• Build and manage a network of local partners and operators to ensure culturally attuned execution.

Requirements

• 8+ years of experience in global or regional marketing.
• 3+ years in a managerial or leadership role with a track record of leading localization strategies.
• Deep experience in consumer brands and building cultural relevance.
• High fluency in using data and research to shape strategic decisions.
• Proven experience in market expansion and scaling new regions.
• Ability to work cross-functionally with Brand, Creative, Product, and Data teams.

Culture & Benefits

• Fully remote working situation with flexible hours to optimize performance.
• Unlimited paid time off.
• Home office and Learning & Development budgets.
• On-demand therapy sessions and mental health support via Spill.
• Transparent, honest, and equitable compensation system.
• Inclusive environment that values culture add and diversity.

Hiring process

• Initial screening call with a recruiter.
• Interview with the hiring manager focusing on past work experiences.
• Candidate challenge evaluating relevant skills (approximately one hour).
• Interview with potential daily teammates to discuss workflow and experience.