Lead Customer Marketing Manager (SaaS)

TL;DR

Lead Customer Marketing Manager (SaaS): Building customer communication, account manager enablement, and review generation programs for a B2B SaaS platform with an accent on lifecycle messaging, product releases, and customer advocacy. Focus on connecting Product Marketing with Customer Experience, translating product complexity into clear communications, and creating scalable programs that support renewals, upsells, and customer value.

Location: Remote within the United States; pay includes location-based differentials.

Salary: $118,500–$177,500 annually, plus equity and benefits.

Company

hirify.global operates a community fundraising platform that connects individuals and nonprofits to help people and support causes.

What you will do

• Own customer email communications for feature announcements, release notes, product updates, and lifecycle moments.
• Translate product-led messaging into clear, benefit-focused communications for customers at different stages.
• Build account manager enablement materials, including Gong templates, talk tracks, QBR and EBR templates, one-pagers, and email templates.
• Develop and manage review generation programs across G2, Capterra, Trustpilot, and similar platforms.
• Monitor review performance, customer feedback, and CX data to improve messaging and program effectiveness.
• Represent the customer communications workstream in launches and connect Product Marketing, Customer Experience, and Sales.

Requirements

• 7+ years of B2B SaaS marketing experience, including customer marketing, lifecycle marketing, or a related function.
• Experience running review generation programs and creating enablement materials for account managers.
• Exceptional writing skills and the ability to explain complex products clearly and concisely.
• Strong cross-functional collaboration skills across Product Marketing, Customer Experience, and Sales.
• Ability to work remotely from the United States.

Nice to have

• Familiarity with Gong, Gainsight, HubSpot, G2, or similar platforms.

Culture & Benefits

• Mission-driven environment focused on helping people and supporting communities.
• Collaborative, diverse, and fast-paced workplace with learning, development, and recognition programs.
• Healthcare, dental, vision, life insurance, equity, and a 401(k) savings program.
• Flexible time-off policies, parental leave, mental health and wellness resources, and family-planning support.
• Financial assistance for hybrid work and opportunities to participate in volunteering and employee resource groups.

Hiring process

• Recruiter provides details about the specific total compensation package based on location during the hiring process.
• Metaview may be used for certain hiring processes associated with New York City; an alternative process or accommodation can be requested.