Vice President, Global Marketing (iGaming)

TL;DR

Vice President, Global Marketing (iGaming): Leading the enterprise marketing strategy and integrated marketing for the Global Land-Based Gaming business with an accent on brand stewardship and B2B/B2C campaign execution. Focus on driving commercial outcomes, managing the full marketing ecosystem, and shaping brand equity across the land-based gaming category.

Location: Must be based in Las Vegas, NV, US

Salary: $237,400 – $291,550 USD

Company

hirify.global is a global leader in gaming and entertainment, delivering thrilling and responsible gaming experiences across more than 100 jurisdictions worldwide.

What you will do

• Serve as the internal and external brand steward, ensuring messaging cohesion across operator-facing trade materials and player-facing digital experiences.
• Lead the ideation, planning, and execution of master marketing campaigns spanning both B2B (operator) and B2C (player) audiences.
• Direct the integrated annual marketing plan, aligning campaigns with product launches and major industry events like G2E.
• Own operator marketing strategy, including trade marketing, sales enablement assets, and B2B content development.
• Oversee player marketing strategy, focusing on content marketing, social engagement, and compliance with responsible gaming standards.
• Manage the digital marketing capability, including programmatic advertising, SEO/SEM, CRM, and marketing automation.

Requirements

• 10+ years of progressive marketing experience with ownership of brand and integrated marketing for a global or multi-region business.
• Demonstrated track record of leading master campaigns for both B2B and B2C audiences from concept through measurement.
• Experience marketing in regulated industries (e.g., gaming, hospitality, financial services) where both partner and consumer engagement are critical.
• Deep expertise in brand management, creative governance, and integrated marketing communications.
• Bachelor's degree required; MBA or advanced degree preferred.
• Must be based in Las Vegas, NV, US

Nice to have

• Prior marketing leadership experience specifically in gaming or casino operator marketing.
• Familiarity with responsible gaming standards and gaming regulatory environments across multiple jurisdictions.
• Experience leading marketing for a portfolio combining hardware, content, and recurring-revenue services.
• MBA from a top-tier program with a focus on marketing, brand, or strategy.

Culture & Benefits

• Comprehensive health benefits including medical, dental, vision, life, accident, and disability insurance.
• 401(k) Savings Plan with company contributions.
• Tuition reimbursement to support professional growth and continued learning.
• Paid time off for rest and recharge.
• Wellness programs and identity theft protection.