Lifecycle Marketing Manager, Campaign Production (Medtech)

TL;DR

Lifecycle Marketing Manager, Campaign Production (Iterable): Executing member lifecycle marketing programs and B2B customization requests with an accent on campaign production, QA, and automation. Focus on building multi-step journeys, implementing complex segmentation logic, and ensuring high-quality delivery via Iterable.

Location: Hybrid in New York City (office attendance 2-3 days a week required)

Salary: $93,500 - $117,900

Company

A leading mental healthcare provider utilizing clinically validated technology to remove barriers to care for millions of people globally.

What you will do

• Execute campaign builds in Iterable, including ad-hoc sends, multi-step journeys, and triggered programs.
• Manage the customization queue by building and QA'ing specific requests for B2B customers.
• Implement segmentation, personalization logic, and conditional content based on briefs and templates.
• Maintain and update QA checklists to ensure high quality and consistency in member communications.
• Review agency-managed outputs and flag quality or spec concerns for resolution.
• Document campaign logic and content decisions to ensure team knowledge and repeatability.

Requirements

• 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on execution.
• Experience building in Iterable (strongly preferred), Braze, or Customer.io.
• Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals.
• Must be based in New York City for hybrid work.
• Experience in B2B SaaS, PLG, or B2B2C environments is preferred.

Culture & Benefits

• Comprehensive Health, Dental, and Vision insurance starting on day one, including HSA and FSA plans.
• Employer-sponsored 401(k) match of up to 2%.
• Yearly allotment of free visits to the hirify.global network of therapists, coaches, and medication providers.
• Generous parental leave (18 weeks for birthing parents, 16 weeks for non-birthing).
• Professional Development Reimbursement up to $1,000 per year.
• Access to specialized wellness tools: Noom, Carrot fertility care, and Wellhub.