CRM Manager (iGaming)

TL;DR

CRM Manager (iGaming): Developing and implementing lifecycle strategies for the New Jersey market with an accent on engagement, retention, and personalized customer journeys. Focus on optimizing onboarding and reactivation flows, analyzing performance metrics, and ensuring regulatory compliance.

Location: Must be based in Fort Lee, New Jersey (Hybrid)

Salary: $120,000 - $135,000 USD

Company

hirify.global is a fast-growing international iGaming and sports betting group.

What you will do

• Develop and implement localized CRM strategies for the New Jersey market using email, SMS, push, and onsite messaging.
• Optimize the entire customer journey, including onboarding, engagement, retention, churn prevention, and reactivation.
• Plan and execute personalized campaigns based on segmentation and performance metrics.
• Collaborate with product, design, content, and data teams to create cohesive user experiences.
• Track and report on key KPIs such as retention, conversion, CLV, and churn.
• Ensure all activities comply with U.S. regulatory standards and responsible gaming practices.

Requirements

• 3+ years of CRM experience, preferably within iGaming or digital entertainment.
• Strong understanding of the U.S. market, specifically New Jersey consumer behavior and regulations.
• Hands-on experience with CRM platforms such as Braze, Optimove, or Salesforce.
• Proficiency in data analysis, A/B testing, and performance reporting.
• Excellent communication and stakeholder management skills.

Culture & Benefits

• Competitive salary and compensation package.
• Work setup in the New Jersey office with flexible hybrid options.
• Full ownership of a strategic U.S. market with freedom to test and scale.
• Collaborative, innovative, and globally connected team environment.