Growth Marketing Analyst (CRM)

TL;DR

Growth Marketing Analyst (CRM): Developing and executing lifecycle strategies to increase subscriber retention and drive family member conversions within the US and Canadian markets with an accent on multi-channel CRM execution and data-driven optimization. Focus on building an ambassador program, optimizing user journeys through A/B testing, and managing end-to-end CRM campaigns.

Location: Hybrid in New York City; must be based in the US (specifically in listed states including NY, CA, CO, MA, WA, etc.)

Salary: $80,000 - $100,000 per year

Company

hirify.global is a global workplace wellness platform connecting employees to fitness, mindfulness, and health services through a single subscription.

What you will do

• Develop and execute targeted marketing initiatives to improve subscriber retention and increase lifetime value.
• Lead the Ambassador Program to activate users as brand advocates via referrals and testimonials.
• Optimize lifecycle marketing efforts across email, in-app, push, and SMS using A/B testing and data analysis.
• Collaborate with cross-functional global teams including Product, Client Success, and Partners Marketing to scale strategies.
• Manage local marketing projects end-to-end, from planning to CRM execution using Braze.
• Create marketing assets using tools like Canva and Figma, ensuring consistency with brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years of experience in B2C marketing, CRM, or customer lifecycle management.
• Proven expertise in multi-channel CRM execution (email, SMS, in-app, push).
• Hands-on experience with Braze or equivalent marketing automation platforms.
• Strong analytical skills and proficiency in project management tools like Asana.
• Must be based in the USA in one of the company's eligible hire states.

Nice to have

• Experience with Tableau or Looker.
• Experience launching ambassador or community programs.

Culture & Benefits

• Flexible First approach with hybrid/remote options and home office setup reimbursement.
• Comprehensive healthcare (health, dental, vision), 401(k) match, and life insurance.
• Minimum of 25 days PTO per year, birthday holiday, and paid parental leave (up to 18 weeks for birth parents).
• Free Gold-level hirify.global membership for the employee and up to three family members.
• Focus on professional growth with personalized development roadmaps and internal opportunities.