Product Marketing Manager (Real Estate Software)

TL;DR

Product Marketing Manager: Defining target audiences, crafting compelling product positioning, and leading go-to-market strategies for real estate software products with an accent on driving adoption and client engagement. Focus on analyzing market trends, optimizing marketing strategies, and translating complex product information into clear, compelling messages.

Location: Hybrid, based in any U.S. hirify.global office (e.g., New York, NY)

Salary: $102,400 – $115,200 Annual

Company

hirify.global is a property tech company with over 40 years of experience, pioneering real estate software products globally.

What you will do

• Define target audiences, craft product positioning, and ensure consistent messaging across all marketing channels.
• Plan and execute go-to-market strategies, launches, and campaigns to drive adoption and client engagement.
• Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging.

Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• Three years of experience in marketing, communications, or product marketing.
• Prior experience in a business-to-business (B2B) marketing organization.
• Knowledge of product launch planning, campaign development, and sales enablement practices.
• Strong writing, storytelling, research, and analytical skills.
• Proficiency in Microsoft Office applications.

Nice to have

• Experience in the enterprise software and real estate industry.
• Experience hosting webinars or speaking at client-facing events.
• Familiarity with marketing automation platforms and design tools (Adobe Suite, Figma).

Culture & Benefits

• Award-winning culture, consistently recognized by Glassdoor's "Best Place to Work".
• Comprehensive benefits, including 100% paid employee medical premiums.
• Company profit-sharing plan.
• Flexible work arrangements.
• Philanthropic support to organizations chosen by employees.
• Focus on support, collaboration, and growth.