Product Marketing Manager (Real Estate Software)

TL;DR

Product Marketing Manager (Real Estate Software): Defining target audiences and product positioning, and executing go-to-market strategies and campaigns with an accent on turning complex product stories into narratives that drive engagement and sales. Focus on orchestrating integrated campaigns and equipping sales with crisp messaging, competitive guidance, and training.

Location: Hybrid, located in any U.S. hirify.global office (e.g., New York, NY)

Salary: $102,400 - $115,200

Company

hirify.global pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation, making great real estate software products with over 10,000 employees globally.

What you will do

• Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels.
• Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement.
• Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• Three years of experience in marketing, communications, or product marketing.
• Prior experience in a business-to-business (B2B) marketing organization.
• Proficiency in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, SharePoint).
• Knowledge of product launch planning, campaign development, and sales enablement practices.
• Strong writing, storytelling, verbal, and written communication skills.

Nice to have

• Experience in enterprise software and the real estate industry.
• Familiarity with marketing automation platforms, project management, CRM, or website CMS.
• Experience with design tools including Adobe Suite and Figma.

Culture & Benefits

• Award-winning culture, consistently recognized by Glassdoor's "Best Place to Work".
• Comprehensive benefits, including 100% paid employee medical premiums.
• Company profit-sharing plan.
• Flexible work arrangements.
• Philanthropic support for organizations chosen by employees.