Product Marketing Manager (Proptech)

TL;DR

Product Marketing Manager (Proptech): Connecting product strategy to revenue outcomes by defining buyer personas and crafting distinctive positioning with an accent on GTM execution and sales enablement. Focus on executing go-to-market strategies, creating impactful sales collateral, and translating complex product stories into engaging narratives.

Location: Must be located by any U.S. hirify.global office (Hybrid)

Salary: $102,400 - $115,200

Company

hirify.global pioneers the property tech industry, providing advanced real estate software products globally for over 40 years.

What you will do

• Define target audiences, craft product positioning, and ensure consistent messaging across all marketing channels.
• Plan and execute go-to-market (GTM) strategies, launches, and campaigns to drive product adoption.
• Collaborate with product, sales, and creative teams to develop sales tools, collateral, and training materials.
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies.
• Champion the voice of the customer to inform product, marketing, and sales decisions.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 3+ years of experience in marketing, communications, or product marketing.
• Prior experience in a business-to-business (B2B) marketing organization.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, SharePoint).
• Strong writing and storytelling skills to translate product info into compelling messages.
• Must be based in the USA.

Nice to have

• Experience in the real estate industry or enterprise software.
• Experience hosting webinars or speaking at client-facing events.
• Familiarity with marketing automation platforms.
• Experience with design tools such as Adobe Suite and Figma.
• Proficiency with CRM or website CMS platforms.

Culture & Benefits

• Award-winning culture recognized by Glassdoor as a "Best Place to Work".
• 100% paid employee medical premiums.
• Company profit-sharing plan.
• Flexible work arrangements.
• Commitment to philanthropy with support for over 350 nonprofits globally.