Senior Go-To-Market Manager

TL;DR

Senior Go-To-Market Manager (IoT/Telematics): Orchestrating successful product launches and lifecycle management with an accent on cross-functional alignment, revenue growth, and market expansion. Focus on developing GTM strategies, sales enablement programs, and post-launch optimizations to achieve revenue targets and competitive advantage.

Location: Atlanta, Georgia - USA (flexible hybrid model, office visits encouraged; must be eligible to work in the US via E-Verify)

Company

Global leader in IoT and connected transportation, providing web-based analytics and machine learning for fleet management.

What you will do

• Develop comprehensive GTM strategies for new products and lifecycle management to drive revenue, margins, and market share.
• Lead cross-functional GTM planning, aligning product roadmaps with revenue goals and corporate strategy.
• Build business cases, pricing models, and forecasts in partnership with stakeholders.
• Coordinate sales, marketing, operations, and channel readiness for launches, including training and incentives.
• Track KPIs like pipeline generation, adoption, and time-to-revenue; conduct post-launch retrospectives.
• Provide market feedback to product teams and sustain launch momentum through retention programs.

Requirements

• 8-10+ years in go-to-market, product marketing, product management, or related B2B tech roles
• Experience launching software/hardware solutions; knowledge of channels (resellers, VARs, carriers, direct sales)
• Strong analytical skills for business cases, forecasts, and data-driven decisions
• Strategic thinking, cross-functional collaboration, project management, and presentation skills
• Passion for technology; ability to thrive in fast-paced environment
• US work eligibility required (E-Verify)

Nice to have

• Experience in telematics industry
• Team leadership and mentoring

Culture & Benefits

• Flexible hybrid working model with home office reimbursement
• Competitive medical, dental, and retirement savings programs
• Parental leave top-up, baby bonus, EV purchase incentives
• Online learning, networking, and work-life balance focus
• Inclusive culture with social events and asynchronous work support