Product Marketing Manager (Enterprise Marketing)

TL;DR

Product Marketing Manager (Enterprise B2B): Developing and executing go-to-market strategies for admin financial workflow products with an accent on invoicing, billing, payments experience, and procurement integrations. Focus on driving adoption through product-led growth, establishing competitive differentiation, and enabling sales teams with compelling narratives.

Location: Remote-hybrid (Boston, MA) or remote from home within the US

Salary: $115,000–$157,000 annually

Company

hirify.global is the leading food tech platform for US workplaces, simplifying corporate food management and ordering for organizations and restaurants.

What you will do

• Own pod-level GTM strategy and execution for invoicing, billing, payments, and procurement integrations.
• Define and evolve positioning and messaging for admin financial workflows targeting enterprise admins and finance stakeholders.
• Maintain competitive intelligence and translate market insights into product differentiation and roadmap input.
• Execute product-led growth (PLG) initiatives including in-product messaging, experiments, and adoption campaigns.
• Develop sales enablement materials such as battlecards, talk tracks, and pitch decks to support customer-facing teams.
• Represent the voice of the customer by analyzing research, win/loss data, and feedback to influence product priorities.

Requirements

• 5+ years of B2B product marketing experience, with a focus on scaling GTM processes for complex releases.
• Proven track record of developing strategies for corporate and enterprise audiences.
• Experience translating technical workflow capabilities into value-driven sales solutions.
• Hands-on expertise in creating sales enablement materials (ROI framing, objection handling, 1-pagers).
• Ability to travel up to 5 days per quarter for team gatherings and events.
• Must be authorized to work in the US; sponsorship for work visas or permanent residence is not provided.

Culture & Benefits

• Competitive salary and stock options.
• Flexible PTO and 12 paid holidays.
• 401K with company match.
• Comprehensive health, dental, and FSA insurance.
• Remote-hybrid work options centered around the Boston office.
• Employee meal program when working from the office.