Principal Product Marketing Manager (Data & BI)

TL;DR

Principal Product Marketing Manager (Data & BI): Leading go-to-market strategies for BI platforms and database retention programs with an accent on AI-native capabilities and net new acquisition. Focus on creating differentiated messaging for technical buyers, scaling AI narratives, and driving product-led growth.

Location: Remote (US)

Company

hirify.global helps businesses put their data and AI strategy to work through a portfolio of high-performance databases, data management, and business intelligence tools.

What you will do

• Own GTM for the BI platform, focusing on net new acquisition in a competitive market.
• Develop positioning, differentiated messaging, and cohesive narratives that connect product value to customer needs.
• Create demand generation and sales enablement content for technical and business buyers, including developers and data team leads.
• Manage retention and renewal strategies for the database portfolio in collaboration with Customer Marketing and PMs.
• Collaborate with R&D to shape the AI narrative, focusing on agentic workflows, LLM-ready capabilities, and automated insights.
• Monitor the competitive landscape to provide strategic recommendations for product positioning and roadmap input.

Requirements

• 6-10 years of PMM experience in enterprise software, specifically in data, analytics, or BI categories.
• Must be based in the United States.
• Proven experience marketing BI or analytics products directly to analytics teams and data engineers.
• Deep understanding of how AI capabilities are reshaping BI product roadmaps and buyer expectations.
• Experience with open-source communities, free trials, and product-led growth (PLG) models.

Nice to have

• Hands-on experience with AI tools and workflow automation.