Director Of Sales (CPG)

TL;DR

Director of Sales (CPG): Leading and growing the business across the Central region by managing DSD partners, retailers, and field sales teams with an accent on revenue growth and distribution expansion. Focus on implementing localized execution plans, optimizing trade spend, and mentoring regional managers to achieve volume objectives.

Location: Remote (Must be based in the USA, focusing on the Central region)

Salary: $150k–$170k base + Bonus

Company

A functional soda company on a mission to impact consumer health through science-backed, fiber-rich beverages.

What you will do

• Lead, manage, and own the business across the entire Central region.
• Establish and manage partnerships with DSD distributors and regional food brokers.
• Translate national business strategy into executable local plans and monthly volume targets.
• Negotiate funding agreements and design incentive programs for distributor partners.
• Manage key retail accounts, promotion calendars, and trade spend investments.
• Mentor, coach, and train a team of Regional Managers to deliver measurable results.

Requirements

• 5-10 years of experience in sales within a consumer-packaged goods (CPG) company.
• Demonstrated experience managing field sales teams through servant leadership.
• Proficiency in data tools (SPINS, Retailer Portals) and trade math.
• Experience in the Natural Products Industry and CPG selling (refrigerated/ambient/frozen) highly preferred.
• Valid driver's license, reliable transportation, and proof of insurance.
• Ability to work autonomously and navigate ambiguity in an early-stage company environment.

Culture & Benefits

• Fully remote work environment with a strong emphasis on intentional connection and collaboration.
• Culture based on trust, transparency, and a shared commitment to human health.
• High-performance, feedback-rich environment that values ownership and "leading at every level".
• Regular IRL offsites to maintain team connection.