Director Of Sales (CPG)

TL;DR

Director of Sales (CPG): Leading the retail expansion and sales strategy for a functional beverage brand focused on women's health with an accent on broker management and retailer account growth. Focus on scaling the retailer pipeline, managing distribution channels, and analyzing retail velocity data to 10x growth.

Location: Remote (US), with travel for retailer meetings, trade shows, and demos.

Company

hirify.global is a functional beverage brand creating phase-specific drinks for women’s cycles, recently recognized as the Beverage Forum 2026 Most Innovative Beverage Brand.

What you will do

• Own the retailer pipeline by prospecting, pitching, and closing accounts across natural and conventional channels.
• Manage broker and distributor relationships, setting targets and ensuring accountability.
• Lead end-to-end retailer review cycles, including velocity analysis and reporting.
• Develop sales infrastructure such as pitch decks, deal sheets, and broker briefs.
• Collaborate with Operations on demo programs, sampling, and field activation.
• Represent the brand at trade shows and industry events.

Requirements

• Must be based in the US.
• 5+ years of experience in CPG sales and account management.
• Proven track record of taking brands through retailer reviews and growing accounts.
• Fluency in retail data, including velocity, $/store/week, ACV, sell-through, and forecasting.
• Strong expertise in pricing, trade spend, and promo planning for premium products.
• Excellent written communication skills for drafting buyer emails and broker briefs.

Culture & Benefits

• Early-stage startup environment with high autonomy and ownership.
• Competitive compensation including base salary, performance bonuses, and equity.
• Comprehensive health insurance.
• Opportunity to build the sales playbook from the ground up.
• Mission-driven work focused on advancing women's health as a serious beverage category.

Hiring process

• Recruiter screen and Founder conversation to evaluate background and brand fit.
• Sales craft interview focusing on retail data and broker management.
• Live presentation of a 90-day account plan based on a case study.
• Reference checks and final conversation.